Oregano's
Explore our Oregano's work
Oregano’s Advertising
What makes a great advertising campaign? Classic headlines. For Oregano’s, we created the iconic messaging based on David Ogilvy’s simple philosophy of using seven words or less. Placed in well-known publications, like Phoenix Magazine, The Arizona Republic, Phoenix New Times, Valley Guide, WHERE Magazine, Arizona Daily Sun, and Arizona Daily Star, Oregano’s made their mark…
Oregano’s Tent Cards
We all know how dining out goes. You get seated, look at a menu, and have nothing else to do until the waiter arrives. For Oregano’s, we tried to make that experience a little more interesting with custom illustrated designs that pull you right in. Yes, I’ll have the Tomato Bisque! #nosoupforyou
Oregano’s T-Shirt Campaign
When Oregano’s Pizza Bistro opened in 1993, owner Mark S. Russell wanted to get the word out about their new, Chicago-style pizza joint in Old Town Scottsdale. So, with our knack for writing funny headlines, we focused on selling t-shirts for a break-even price of $5 and put them out on the street as a…
Oregano’s Menus
When Oregano’s needed a new menu concept we had an idea to take original 1940s and 50s record albums, cut them in half, and put the menu pages inside. This worked well for a while, but the high unit cost and constant pilferage eventually made us adapt. So, we decided to create our own line…
Oregano’s Kaboom! Club
Oregano’s Pizza Bistro grew to over 125,000 Kaboom! Club members (from zero) in only a few short years. Not bad for a restaurant chain that had less than 20 stores. The reason this campaign is different is Oregano’s was never designed to blindly follow brand guidelines, like some corporate Marketing Directors, but instead to redefine…