Premier Lab / City of Phoenix
When Covid hit, a community lab in Phoenix was offering mobile and quick-turn testing services to help the community. As their long-time brand partner, Free Range pivoted to Covid testing, helping them build websites, back-end HIPAA-compliant portals for patients, and advertising for search, social and digital display. We came up with a sub-brand called “Community for Immunity” and used that as our testing platform to help the underserved through the City of Phoenix and at pop-up locations around the state.