Ever been to Meteor Crater Natural Landmark outside Flagstaff? It’s a very cool place that was desperately in need of a new brand. Free Range was tapped to develop a modern look and feel and pays homage to an already cool roadside attraction and the up-and-coming Barringer Space Museum. We used color to play off the layers of the earth and designed an icon that looks fun and instantly recognizable. If you’ve never been, it’s a must-see!