OnTrac Spring Training Radio

When OnTrac decided to sponsor the San Francisco Giants for Spring Training, they turned to Free Range for a hook that would connect OnTrac to the new World Champions. With a campaign slogan called “Champion Ship,” we ran banners around the stadium, a full page print ad in the Game Programs and supporting radio. We not only came through for OnTrac, but we delivered a classic headline-based campaign that stands the test of time. Like all past glory, this one earned a place in our Hall of Fame.