The Pour House Branding

Coming soon to Phoenix is a new kind of drive up espresso bar and cafe. It’s a place named linking to the depression era when prices were reasonable, life was simple and most people were in, well, the poor house. Now, The Pour House is a local place to gather, pay a fair price for coffee and get something fresh and healthy to eat. The logo design was deliberately black and white and the fonts were chosen to give a gritty feel to reflect the neighborhood where the building is and the era our nation went through to get where we are now. And, just where is that, exactly?!