What makes a great advertising campaign? A classic headline. For Oregano’s Pizza Bistro, we created iconic messaging based on David Ogilvy’s simple philosophy of using seven words or less. Placed since the mid 90’s in well-known publications like Phoenix Magazine, The Arizona Republic, Phoenix New Times, The Tribune, Valley Guide, WHERE Magazine, Arizona Daily Sun, and Arizona Daily Star, Oregano’s has made their mark as the most recognized restaurant brand in Arizona over the last 24 years. With a lowercase “i” and pop culture targets ranging from medical marijuana to sexual innuendo or the day’s front page news, these in-your-face print ads kept the guests coming back. Sometimes you just have to take a swing and see what happens. Who knows, you might become infamous.