Oregano’s Advertising

What makes a great advertising campaign? Classic headlines. For Oregano’s, we created the iconic messaging based on David Ogilvy’s simple philosophy of using seven words or less. Placed in well-known publications, like Phoenix Magazine, The Arizona Republic, Phoenix New Times, Valley Guide, WHERE Magazine, Arizona Daily Sun, and Arizona Daily Star, Oregano’s made their mark as one of the most recognized restaurant brands in Arizona’s history. With a lowercase “i” and pop culture targets ranging from medical marijuana, innuendo, or the day’s front page news, these in-your-face print ads (and some really darn tasty food) kept the guests coming back. Sometimes you just have to take a big swing and see what happens. Who knows, you might become infamous.