Concept Strategy

Explore our Concept Strategy work

Engelman Berger Playbill

In 2016, always in pursuit of the next great Holiday Card, Engelman Berger set out to produce this Playbill for “A Lawyer’s Line.” On the heels of the successful children’s book “Are You My Lawyer” from the year before, the stakes were high. But, this talented cast pulled off an opening night blitz that went…

Oregano’s Harkins Slides

Oregano’s wanted to get people fired up to eat more than popcorn, so we developed a series of slides to help promote the new Queen Creek location. Our focus was on overall branding, promoting the Midday Rush lunch specials, and using the Yelp Waitlist so you can do your waiting elsewhere while your table gets…

Z Tejas Ad Campaign

If you like queso, chips and good southwest food then Z Tejas is your place. And, when they needed a fresh look to promote large parties and wedding receptions in the Austin market, they asked us to walk down the aisle. Running in Austin Monthly Magazine and Texas Wedding Guide, we used strong headlines and…

Oregano’s Radio

When Oregano’s Pizza Bistro jumped into radio, Free Range developed three hard-hitting spots to further solidify their unique place in the Arizona market. We wrote and developed ‘Size Matters,’ ‘Legalize Marinara,’ and ‘Taste Test’ in 15 and 30-second iterations for classic and Pandora radio in the Phoenix and Tucson markets. As you would guess, we…

Oregano’s Outdoor

On the street since the mid 90’s, Oregano’s Pizza Bistro’s outdoor campaign is a testament to what happens when you stick with a winning formula. In 2012, 15 years into its run throughout Arizona, Oregano’s won Best of Phoenix – Outdoor Billboard Campaign. It shows you that when something has legs, going with what works…

Gallagher’s Outdoor

Gallagher’s is the oldest sports grill in Arizona. And, when you want to watch a game and eat a really good, wood-fired burger, this is the place. Our outdoor campaign focused on a sports-oriented message that appealed to the inner competitor in you. You know, face paint, the foam finger and lots of yelling. We…