Concept Strategy
Explore our Concept Strategy work
Z Tejas Ad Campaign
If you like queso, chips and good southwest food then Z Tejas is your place. And, when they needed a fresh look to promote large parties and wedding receptions in the Austin market, they asked us to walk down the aisle. Running in Austin Monthly Magazine and Texas Wedding Guide, we used strong headlines and…
Oregano’s Pandora Radio
When Oregano’s Pizza Bistro jumped into radio, Free Range developed these hard-hitting spots to further solidify their unique place in the Arizona market. We wrote and developed ‘Size Matters,’ ‘Legalize Marinara,’ ‘Taste Test,’ and ‘Midday Rush’ 30-second iterations for traditional and digital radio in the Phoenix and Tucson markets. As you would guess, we made…
Oregano’s Outdoor
On the street since the mid 90’s, Oregano’s Pizza Bistro’s outdoor campaign is a testament to what happens when you stick with a winning formula. In 2012, 15 years into its run throughout Arizona, Oregano’s won Phoenix New Times’ Best of Phoenix – Outdoor Billboard Campaign. It shows you that when something has legs, going…
Gallagher’s Outdoor
Gallagher’s is the oldest sports grill in Arizona. And, when you want to watch a game and eat a really good, wood-fired burger, this is the place. Our outdoor campaign focused on a sports-oriented message that appealed to the inner competitor in you. You know, face paint, the foam finger and lots of yelling. We…
Mammoth Steps Branding
When marketing people ask you to do a logo design, you try extra hard to make them happy. Especially cool marketing people. Mammoth Steps was a logo project designed to be big and bold, encouraging you to take big steps and go for it. The elephant tusks are cool, too.
In-Ground Trampolines
You know a good product when you see one, that’s why we were excited to build a brand for this fun Arizona company. Selling a new idea in trampolines, this product is built at yard level with parts all made in the USA, and a safety in its design that’s backed by doctors, hospitals and…