Concept Strategy
Explore our Concept Strategy work
OnTrac Branding
California Overnight wanted to change their name to be more representative of a strategy to grow throughout the entire Western Region. The name OnTrac was packaged up and ready, all it needed was to become a brand. Free Range handled this package with care and now we see the iconic blue and gold all over…
Oregano’s Tent Cards
We all know how dining out goes. You get seated, look at a menu, and have nothing else to do until the waiter arrives. For Oregano’s, we tried to make that experience a little more interesting with custom illustrated designs that pull you right in. Yes, I’ll have the Tomato Bisque! #nosoupforyou
Oregano’s T-Shirt Campaign
When Oregano’s Pizza Bistro opened in 1993, owner Mark S. Russell wanted to get the word out about their new, Chicago-style pizza joint in Old Town Scottsdale. So, with our knack for writing funny headlines, we focused on selling t-shirts for a break-even price of $5 and put them out on the street as a…