Concept Strategy
Explore our Concept Strategy work
Oregano’s Menus
When Oregano’s needed a new menu concept we had an idea to take original 1940s and 50s record albums, cut them in half, and put the menu pages inside. This worked well for a while, but the high unit cost and constant pilferage eventually made us adapt. So, we decided to create our own line…
Grand Prix Event Posters
Six good friends took a far-fetched idea to throw a 1920’s Gatsby-themed, open wheel car race in Downtown Scottsdale, sunk all their extra time and money into it, and made it happen three years in a row. The Grand Prix of Scottsdale brand design is based on the iconic Grand Prix of Monaco posters from…
Oregano’s Kaboom! Club
Oregano’s Pizza Bistro grew to over 125,000 Kaboom! Club members (from zero) in only a few short years. Not bad for a restaurant chain that had less than 20 stores. The reason this campaign is different is Oregano’s was never designed to blindly follow brand guidelines, like some corporate Marketing Directors, but instead to redefine…