Graphic Design

Explore our Graphic Design work

Oregano’s Advertising

What makes a great advertising campaign? Classic headlines. For Oregano’s, we created the iconic messaging based on David Ogilvy’s simple philosophy of using seven words or less. Placed in well-known publications, like Phoenix Magazine, The Arizona Republic, Phoenix New Times, Valley Guide, WHERE Magazine, Arizona Daily Sun, and Arizona Daily Star, Oregano’s made their mark…

Engelman Berger Advertising

For almost 15 years, Free Range (in cahoots with a pretty clever client) has created original and strategic advertising concepts for top industry pubs, including; SuperLawyers, RankingAZ, Arizona Attorney, AZ CPA, AZ Business Leaders, Best Lawyers, and Top 100 Lawyers to help generate referral business and build their growing firm. We make our argument with…

OnTrac Branding

California Overnight wanted to change their name to be more representative of a strategy to grow throughout the entire Western Region. The name OnTrac was packaged up and ready, all it needed was to become a brand. Free Range handled this package with care and now we see the iconic blue and gold all over…

Oregano’s Tent Cards

We all know how dining out goes. You get seated, look at a menu, and have nothing else to do until the waiter arrives. For Oregano’s, we tried to make that experience a little more interesting with custom illustrated designs that pull you right in. Yes, I’ll have the Tomato Bisque! #nosoupforyou

Oregano’s T-Shirt Campaign

When Oregano’s Pizza Bistro opened in 1993, owner Mark S. Russell wanted to get the word out about their new, Chicago-style pizza joint in Old Town Scottsdale. So, with our knack for writing funny headlines, we focused on selling t-shirts for a break-even price of $5 and put them out on the street as a…

Oregano’s Menus

When Oregano’s needed a new menu concept we had an idea to take original 1940s and 50s record albums, cut them in half, and put the menu pages inside. This worked well for a while, but the high unit cost and constant pilferage eventually made us adapt. So, we decided to create our own line…