Looking to break into a crowded HVAC repair and installation market in Phoenix, Orangutan Home Services was created to play off the success of Home Depot’s brand colors. An orangutan was used for a light-hearted approach, and it worked. We developed custom illustrated versions to portray different services and gave them a full branding package, to boot. Orangutan is now the most awarded heating and air conditioning service company in Arizona. Their vans are driving all over town, it’s bananas.