Peddler’s Son Branding

Peddler’s Son Produce & Provisions is a family-owned produce distributor serving fresh fruit and vegetables to Arizona communities since 1988. In search of a fresh look against growing competition, Free Range was engaged to re-build the brand to attract new customers, more accurately reflect the owners’ family history, and pay homage to smaller produce stores from New York City. The unique font and alternating red and grey awnings deftly capture that feeling. Go ahead, squeeze that mango!